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I'm a communications professional and creative who loves traveling and hates jet lag. I began my career in advertising, working as a Copywriter and Associate Creative Director at agencies in Seattle, Dubai, San Francisco and more. My work has been recognized by the New York Times, Cannes Lions, Communication Arts and more.
My years of creative experience has taught me that the beating heart of all great brand work starts with strategy. I hold a Master’s in Strategic Communication from the University of Minnesota, and am passionate about creating insightful strategies that drive both business and memorable creative.
Drop me a line if you need help with copywriting, creative direction, strategy or just want to swap some travel stories.
janelle.m.erickson@gmail.com
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Associate Creative Director - VML (née Wunderman Thompson), Minneapolis, MN
2020 - 2024
Clients: Texaco, Chevron, Medline, Best Buy, Sherwin-Williams, United Health Group
Senior Copywriter - Wunderman Thompson, Minneapolis, MN
2017 - 2020
Clients: TCF Bank, Blue Shield of California, Best Buy, Sherwin-Williams, Texaco
Senior Copywriter - Solve, Minneapolis, MN
2014 - 2017
Clients: American Standard, Cascadian Farm, True Value Hardware, Abu Dhabi Commercial Bank, Epilepsy Foundation of Minnesota, The Ivey Awards, Galbani Cheese
Copywriter - Leo Burnett, Dubai, United Arab Emirates
2011 - 2013
Clients: BEL, Fox Movies, FX Network, Fox, Kellogg's, Procter & Gamble, Nawras Telecom (Oman), National Geographic Abu Dhabi, Dubai International Film Festival
Copywriter - TBWA\RAAD, Dubai, United Arab Emirates
2010 - 2011
Clients: Arabian Automobiles, Du Telecom, Axiom Telecom, Abu Dhabi Tourism Authority, Ferrari World Abu Dhabi and several UAE government projects
Freelance Copywriter - AKQA, San Francisco, CA
2009
Clients: Gap, Kraft (JELL-O brand)
Copywriter - WONGDOODY, Seattle, WA
2007 - 2009
Clients: Alaska Airlines, Seattle International Film Festival, Seeds of Compassion, Bill & Melinda Gates Foundation, Woodland Park Zoo, Mike's Hard Lemonade, T-Mobile, Red Lion Hotels
Writer for Mom & Dad - My Parents' House, St. Paul, MN
1994 - present
Official family writer of Christmas letters, greeting cards, Minnesota Women's Golf Association newsletters and anything else with which they need help.
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Cannes Lions
ADC
Graphis
Communication Arts
NY Times
Creativity
Dubai Lynx
Adfest
MENA Cristals
Kinsale Sharks
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University of Minnesota
M.A. Strategic Communication
Miami Ad School
Copywriting
University of Colorado at Boulder
B.S. Journalism & Mass Communication